Posts categorized with 'Marketing'
Fake Clicks on Online Ads Continue To Increase
By Diogo Lemos Pereira on Wed, 19 Jul 2006, at 14:04 , in Marketing, Web / Web 2.0
Apparently, Google and Yahoo are getting attacked on their core business by a continuous increase in fake clicks on Online Ads. These two stand to lose the most if advertisers become increasingly disgruntled. Read more here.
Social Networking as a tool for Startups
By Diogo Lemos Pereira on Wed, 19 Jul 2006, at 13:58 , in Innovation, Entrepreneurship, Marketing
From StartupJournal.com, The Wall Street Journal’s guide for entrepreneurs:
NEW YORK, July 18 /PRNewswire/ — For start-ups on a shoestring budget, the opportunity to gain widespread exposure at no cost may seem too good to be true, says StartupJournal.com, The Wall Street Journal’s guide for entrepreneurs. But networking sites like MySpace allow groups — including businesses […]
The World’s Shortest Marketing Plan, Version 2.0
By Diogo Lemos Pereira on Sun, 4 Jun 2006, at 18:52 , in Entrepreneurship, Marketing
Guy Kawasaki, always a defender of the stuff that works (he was the author of the famous "10 lies of entrepreneurs", has brought to the wolrld's attention a phenomenally short marketing plan - The World's Shortest Marketing Plan, Version 2.0.
Besides from the insights of the two sources Guy inspired himself on, the World's Shortest […]
The role of anti-marketing design
By Diogo Lemos Pereira on Mon, 22 May 2006, at 17:15 , in Blogging, Marketing
How do you like the design, layout and colors here at the Venture Creators Blog? Robert Scoble hits it on the nail in his The role of anti-marketing design, where he advocates that blogs that are "anti-marketing" are stickier and build better brands. What's an "anti-marketing" blog? Well… an ugly blog. Insightful post from Scoble… […]
What does matter in product development?
By Diogo Lemos Pereira on Mon, 15 May 2006, at 15:05 , in Innovation, Marketing
In It just doesn't matter 37signals advocate that you should only include on a product the features that really, REALLY are important. Everything else just doesn't matter. Clear examples and a track-record of success based on products that follow this philosophy, such as Basecamp (that we use here at the VCN for managing the VCN […]
If it isn’t on the web, it doesn’t exist
By Diogo Lemos Pereira on Sun, 19 Feb 2006, at 17:19 , in Technology, Blogging, Marketing, Web / Web 2.0
Also from Bnoopy, another post worth reviving, this time about current requirements for hiring a software engineer. Engineer Interview Triage? is a post that advocates that any software engineer you hire should have a blog, should have a homepage and should contribute to an open source project. The fact that this is applicable to […]
Linkedin discussed informally
By Diogo Lemos Pereira on Sat, 18 Feb 2006, at 18:26 , in Reflections, Marketing
I’ve come across a sincere and spontaneous discussion on the pros and cons of linkedin and of online social networking in general: Linkedin, Not as Horrid As I Thought. Interestingly, it comes from Threadwatch, a “a community website focused on Internet marketing and related technologies”. I generally like community websites because they tend to […]
Clearly focused products vs. generalist products
By Diogo Lemos Pereira on Sat, 18 Feb 2006, at 17:28 , in Reflections, Innovation, Marketing
This is a post everyone should read. Matt McAlister dissects the approach that the highly-successfull internet developer 37 signals takes: “Clearly focused products unseat generalist products”. I couldn’t agree more with Matt. MUST READ.
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